Comments on: Pitch Anything in 15 Seconds http://www.contentengine.tv/pitch-anything-in-15-seconds/ Get a real Hollywood education. Sun, 03 Oct 2021 12:42:47 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Seth Jaret http://www.contentengine.tv/pitch-anything-in-15-seconds/#comment-3193 Seth Jaret Fri, 11 Jan 2013 02:14:19 +0000 http://www.contentengine.tv/?p=7581#comment-3193 The key is to think of your pitch in terms of the 15 second pitch, the minute long pitch, the paragraph, the one pager and then a full-blown beat-by-beat version. You should write it out in all of those ways and be able to pitch it as such depending on the time allotted and the context of the meeting. The efficacy of the 15 second pitch technique is to be able to distill your idea into its most essential, cinematic and saleable elements. It makes sense since the marketers of your movie will have to do it in 15 second and 30 second spots. You need to be able to visualize and express the concept in the same manner that the marketing department might. What's insightful about this exercise is that it will reveal what your story is REALLY about and also tell you whether your story needs to be about something else that is more pitchable, marketable and digestable. Another exercise is to have someone who knows your project distill it down to its essential elements -- have them pitch your project to YOU. And then you'll see what they perceive it to be about. And that will give you the insight you need to hone not only your "elevator pitch," but your story as a whole. The key is to think of your pitch in terms of the 15 second pitch, the minute long pitch, the paragraph, the one pager and then a full-blown beat-by-beat version. You should write it out in all of those ways and be able to pitch it as such depending on the time allotted and the context of the meeting.

The efficacy of the 15 second pitch technique is to be able to distill your idea into its most essential, cinematic and saleable elements. It makes sense since the marketers of your movie will have to do it in 15 second and 30 second spots. You need to be able to visualize and express the concept in the same manner that the marketing department might.

What’s insightful about this exercise is that it will reveal what your story is REALLY about and also tell you whether your story needs to be about something else that is more pitchable, marketable and digestable.

Another exercise is to have someone who knows your project distill it down to its essential elements — have them pitch your project to YOU. And then you’ll see what they perceive it to be about. And that will give you the insight you need to hone not only your “elevator pitch,” but your story as a whole.

]]> By: Glides http://www.contentengine.tv/pitch-anything-in-15-seconds/#comment-3075 Glides Sun, 23 Dec 2012 22:16:31 +0000 http://www.contentengine.tv/?p=7581#comment-3075 How would you apply this to a movie pitch, that's what I'm wondering. Having trouble translating this from a physical product to a movie idea. How would you apply this to a movie pitch, that’s what I’m wondering.
Having trouble translating this from a physical product to a movie idea.

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