Content Engine » IP http://www.contentengine.tv Get a real Hollywood education. Wed, 07 Dec 2016 01:00:05 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Panic! At The Disco & Steampunk D.I.Y.I.P. http://www.contentengine.tv/panic-at-the-disco-steampunk-d-i-y-i-p/ http://www.contentengine.tv/panic-at-the-disco-steampunk-d-i-y-i-p/#comments Thu, 15 Sep 2011 19:02:04 +0000 Seth Jaret http://www.contentengine.tv/?p=1194 I met the Art & Media Director involved in a Steampunk recreation and performance group, The League of Steam. The League of Steam generates what I call D.I.Y.I.P. or Do-It-Yourself Intellectual Property. D.I.Y.I.P is a way content creators with a common interest can home-grow their own IP with the potential to coagulate a niche group of fans or micro audience (to be explicated in a later post). That micro audience has tremendous value for D.I.Y.I.P. because what starts as a [...]

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I met the Art & Media Director involved in a Steampunk recreation and performance group, The League of Steam. The League of Steam generates what I call D.I.Y.I.P. or Do-It-Yourself Intellectual Property. D.I.Y.I.P is a way content creators with a common interest can home-grow their own IP with the potential to coagulate a niche group of fans or micro audience (to be explicated in a later post). That micro audience has tremendous value for D.I.Y.I.P. because what starts as a dedicated network of fans who promote, evangelize and sustain your work can grow in popularity to something monetizable and mainstream.

Navigating to their YouTube site, I found this Panic! At The Disco music video, The Ballad of Mona Lisa, a song which I quite like. It features the Steampunk aesthetic and a few of the characters from The League and their Steampunk tools and props that actually work.

The video is a bit goth, but it’s fresh, and the song has two rockin’ choruses back-to-back. The video’s aesthetic is also evocative of Hell on Wheels, the new post-civil war Western era set series from AMC, which David Von Ancken, a Content Engine Content Creator, executive produced and directed. It premieres on AMC on November 6th.

See what you think of the video and song.

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