Not long ago, whenever my son would hear me draw my breath in quickly or make a sound approximating alarm, he’d look at me with the insouciant curiosity of a three year-old and ask, “What’s the panic?” Precisely, my son. What IS the panic? Can anyone tell me? Are movies dead? Have people stopped consuming entertainment? Has media gone down the tubes? Is this the death knell of our business? As my boy is ever quick to remind me, “Dad, [...]
In this edition of”Hollywood Drive & Talk,” Content Engine’s Seth Jaret discusses the most important buzz word of our time.
“Far better it is to dare mighty things, to win glorious triumphs even though checkered by failure, than it is to rank with those poor spirits who neither enjoy nor suffer much because they live in the grey twilight that knows neither victory nor defeat.” ~ Teddy Roosevelt. This quote was inscribed on a plaque on a wall of my father’s office and now it’s inscribed in me. At the start of a new year it’s customary to take stock [...]
I slip my five year-old daughter a piece of chocolate and tell her, “Don’t tell Mom I gave this to you – it’s our secret.” She nods enthusiastically as the chocolate melts on her tongue. When my wife enters the room, my daughter––in an attempt to hold up her end of the bargain––announces, “I just ate a secret!” * * [...]
Kids. So diminutive, and yet, so powerful. Something all kids have at their disposal, something all parents recognize, is the power of WHINING. It’s a mind-splitting, soul-piercing, stop-you-dead-in-your-tracks, rock-you-to-your-core Superpower that kids exercise with reckless abandon. Like a giant who doesn’t know its own strength, kids often don’t even know they are doing it. It juuuust comes out that waaaaaaay. It’s incredibly effective at eliciting another cookie, making Mom hang up the phone, getting to watch your favorite TV show, [...]
Hollywood is like a big English muffin: often packed with empty calories, but almost universally palatable. Like an English muffin, though, Hollywood is full of nooks and crannies, and while that adds an interesting texture to your breakfast, if you don’t make it a policy to investigate every single nook and peer into every cranny of the business, you might be the one getting crunched. The business of entertainment — a business of information and communication — demands a tremendous [...]
Content Engine Content Creator, Hilary Graham, received the galleys today of her debut YA novel entitled Reunited. Clearly, she’s excited about it, as are we. Hilary understands — as all authors should — the value and the imperative of DIY (do-it yourself) marketing and promotion in order to build her brand. She’s currently putting together a social media campaign for the book using a fresh and innovative transmedia approach to spreading awareness. Reunited will be published in hardcover by Simon [...]
From the First Week of production of Long Time Gone. Taken by Writer/Producer Karen McCullah. This was a beautiful location and a perfect setting for the scene being filmed. Karen and I celebrated the first week of production on a project that has been nine years in the making! Phew.
Guinevere Turner is a Content Creator in the Content Engine network. I do a thing that is commonly called Yarn Bombing. (And by “commonly called” I mean that no one has ever heard of it, but those who have call it Yarn Bombing). It is the simple act of putting creations made of yarn onto objects outside – sweaters for trees are popular, cozies for bike racks, and people seem to be drawn to adorning newspaper boxes. The aesthetic is [...]
I met the Art & Media Director involved in a Steampunk recreation and performance group, The League of Steam. The League of Steam generates what I call D.I.Y.I.P. or Do-It-Yourself Intellectual Property. D.I.Y.I.P is a way content creators with a common interest can home-grow their own IP with the potential to coagulate a niche group of fans or micro audience (to be explicated in a later post). That micro audience has tremendous value for D.I.Y.I.P. because what starts as a [...]
Here’s a screen shot of the open windows on my computer. Just a sample of the notes, images, files, projects, emails, video and other priorities currently on my mind…
After being inspired by the thought leaders in interactive media I was exposed to at last year’s SXSW, I’ve proposed giving a presentation at next year’s SXSW Film and SXSW Interactive Festival. It will take a moment of your time to register your email and establish a password, but once you do, it’s only a click to vote it thumbs up. My talk is called BE A BRAND: HOW TO BE A TRANSMEDIA CONTENT CREATOR. You can click here to [...]
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