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  Is Content A Four Letter Word?

  January 24, 2012 / Articles, Q&A

  If content is king, how can it be a pejorative? Simply and broadly defined, content is anything that appears on a screen that competes for our attention. Content takes myriad forms, but what remains the same is that we spend our days sitting in front of screens, carrying screens with us, interacting with screens. What shows up on our screens is bargaining for our limited attention, so content can take the form of video, articles, stories, news, images, texts, Tweets, [...]

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  What does it mean to be a Content Creator?

  January 17, 2012 / Articles, Q&A

  A Content Creator is someone who is actively creating and publishing original content to an audience on one or more media platforms. Traditionally, artists could be silo’d entities who worked in their one specific are of expertise — journalism, screenwriting, books, television, comics — but the ever-evolving Mediaverse has rendered that kind of artist obsolete. Artists and creative talent now need to be present and actively publishing content across multiple media platforms, building audience, engaging with fans and reaching out [...]

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  What’s IP?

  January 11, 2012 / Articles, Q&A

  IP is Intellectual Property. It’s the name of the game in the arena of Content Creation. IP is imagination made real. Intellectual Property is the unique expression of an idea or concept — in the case of literary work, characters, theme, story and their resultant execution — in a real, tangible form. That unique expression creates a bundle of exclusive rights around something that begins as an intangible, a mental asset, if you will. Part of this has legal implications: [...]

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