Writer/Director/Author, Hilary Weisman Graham, gives her quirky, fun and personal take on “time management” for the multi-platform content creator — something she knows a LOT about. Her new YA Novel, REUNITED, will be available in book stores on June 12th. To read more about how Hilary has been marketing her new book and building her own content creator brand, click here.
1 Concert. 2,000 Miles. 3 Ex-Best Friends. Hilary Graham‘s book trailer for her first YA novel, REUNITED, to be published by Simon & Schuster on June 12, 2012. Hilary produced and directed this herself — an example of a Content Creator building her IP brand and creating marketing assets to promote and sell her new property.
Oprah’s got one, Harry Potter is one, and you need to have one. At least that’s the prevailing wisdom in the social media-centric realm of Web 2.0. I’m talking about your personal brand, or, as my people call it, your “schtick.” Step One: Acceptance Your brand is the well-honed version of you, the way you market your “you-ness” to the world. And though it’s common to feel reluctant to prune one’s deliciously rich and complicated persona down to a few [...]
Are your recent Facebook status updates uncompelling? Are your latest tweets pointless and devoid of humor? Are you feeling blasé about social media? Hilary Graham directed this commercial for prescription-strength eFrienda, the cure for Antisocial Media Disorder.
Content Engine Content Creator, Hilary Graham, received the galleys today of her debut YA novel entitled Reunited. Clearly, she’s excited about it, as are we. Hilary understands — as all authors should — the value and the imperative of DIY (do-it yourself) marketing and promotion in order to build her brand. She’s currently putting together a social media campaign for the book using a fresh and innovative transmedia approach to spreading awareness. Reunited will be published in hardcover by Simon [...]
Coming from Simon & Schuster – June 12, 2012 1 Concert 2,000 Miles 3 Ex-Best Friends Alice, Summer, and Tiernan are ex-best friends. Back in middle school, the three girls were inseparable. They were also the number one fans of the rock band Level3. But when the band broke up, so did their friendship. Summer ran with the popular crowd, Tiernan was a rebellious wild-child, and Alice spent high school with her nose buried in books. Now, just as the [...]
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