Panic! At The Disco & Steampunk D.I.Y.I.P.

September 15, 2011 / Articles, State of the Biz

I met the Art & Media Director involved in a Steampunk recreation and performance group, The League of Steam. The League of Steam generates what I call D.I.Y.I.P. or Do-It-Yourself Intellectual Property. D.I.Y.I.P is a way content creators with a common interest can home-grow their own IP with the potential to coagulate a niche group of fans or micro audience (to be explicated in a later post). That micro audience has tremendous value for D.I.Y.I.P. because what starts as a [...]

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