Why Branding Yourself from the Inside Out Isn’t as Painful as it Sounds
Oprah’s got one, Harry Potter is one, and you need to have one. At least that’s the prevailing wisdom in the social media-centric realm of Web 2.0. I’m talking about your personal brand, or, as my people call it, your “schtick.” Step One: Acceptance Your brand is the well-honed version of you, the way you market your “you-ness” to the world. And though it’s common to feel reluctant to prune one’s deliciously rich and complicated persona down to a few [...]