Social Media Strategy — Some Initial Guidelines
Guy Kawasaki‘s guideline for effectively using social media: provide information, analysis or assistance. I’d suggest one could add “entertainment” to that list and that’s exactly what we’re hoping to provide here, through the platform of Content Engine: information, analysis, assistance and perhaps inspiration as it all relates to entertainment, storytelling and creativity in one form or another and on as many platforms as possible. Michael Margolis posits that we all have the potential to be storytellers. Watch from 3:25 for [...]

