Home » Articles posted by Seth Jaret (Page 9)

• 

  STAR POWER!

  Astrology Predicts the Oscars – Best Director

  February 25, 2012 / Articles, Creator Corner, Star Power!

  The 2012 Oscar race for Best Director, while loaded with talent, is a bit frustrating for an astrologer in that only two of the five nominees (Woody Allen and Martin Scorsese) have a listed birth time. But we can set the others’ birth charts for noon and look at planetary transits to determine what energies are at work come Oscar time, and this will help us discern a probable winner. BEST DIRECTOR First, we’ll look at “Tree of Life” director, [...]

  Continue reading »

• 

  Book Trailer: REUNITED

  February 23, 2012 / Trailers, Videos

  1 Concert. 2,000 Miles. 3 Ex-Best Friends. Hilary Graham‘s book trailer for her first YA novel, REUNITED, to be published by Simon & Schuster on June 12, 2012. Hilary produced and directed this herself — an example of a Content Creator building her IP brand and creating marketing assets to promote and sell her new property.  

  Continue reading »

• 

  Lofty Viral Marketing for Chronicle — People Flying above New York City

  February 20, 2012 / Stuff We Love, Videos, Virals/Shorts/Music Videos

  An innovative and inspired publicity effort to promote the film, Chronicle. Watch as these figures alight to bring the film’s singular marketing image of people flying over Manhattan to life.  

  Continue reading »

•  
• 

  Hollywood Drive & Talk – Urgent! Watch this Now!

  February 20, 2012 / Hollywood Drive & Talk, Videos

  In this edition of Hollywood Drive & Talk, Seth explains the recent loss of urgency and intelligent responses regarding scripted material in Hollywood. Be that as it may, it’s still about story, story, story. That will never change.

  Continue reading »

• 

  Yogic Break Dancing — A Body Aloft to Awolnation’s “Sail”

  February 20, 2012 / Stuff We Love, Videos, Virals/Shorts/Music Videos

  An awesome display of strength, grace, flexibility and balance — not to mention yogic presence — set to a perfect track of music to set the body in motion.

  Continue reading »

• 

  Search and Rescue — Ghost Attack in the Woods

  February 20, 2012 / Videos, Virals/Shorts/Music Videos

  Here’s a frightening video of a documented ghost attack that is an exhibit for an official national park Search and Rescue.

  Continue reading »

•  
• 

  Mad Men’s Don Draper — Variations on “What?”

  February 20, 2012 / Stuff We Love, Videos, Virals/Shorts/Music Videos

  No one says “what” with quite as much meaning, gusto or variation as Mad Men’s venerable Don Draper.

  Continue reading »

• 

  The Paradox of Appreciation

  January 31, 2012 / Articles, State of the Biz

  Appreciation. We all want it. We all need it. Feels nice to get it. It’s an acknowledgement of what we do and who we are. When we don’t feel appreciated, it can sap our motivation, our ability to perform, to do our best, to serve others. The paradox of appreciation is that in order to get it, you have to give it. If you want to feel more appreciated by others — your spouse, your clients, your kids, your colleagues, [...]

  Continue reading »

• 

  Is Content A Four Letter Word?

  January 24, 2012 / Articles, Q&A

  If content is king, how can it be a pejorative? Simply and broadly defined, content is anything that appears on a screen that competes for our attention. Content takes myriad forms, but what remains the same is that we spend our days sitting in front of screens, carrying screens with us, interacting with screens. What shows up on our screens is bargaining for our limited attention, so content can take the form of video, articles, stories, news, images, texts, Tweets, [...]

  Continue reading »

•  
• 

  What does it mean to be a Content Creator?

  January 17, 2012 / Articles, Q&A

  A Content Creator is someone who is actively creating and publishing original content to an audience on one or more media platforms. Traditionally, artists could be silo’d entities who worked in their one specific are of expertise — journalism, screenwriting, books, television, comics — but the ever-evolving Mediaverse has rendered that kind of artist obsolete. Artists and creative talent now need to be present and actively publishing content across multiple media platforms, building audience, engaging with fans and reaching out [...]

  Continue reading »

• 

  What’s IP?

  January 11, 2012 / Articles, Q&A

  IP is Intellectual Property. It’s the name of the game in the arena of Content Creation. IP is imagination made real. Intellectual Property is the unique expression of an idea or concept — in the case of literary work, characters, theme, story and their resultant execution — in a real, tangible form. That unique expression creates a bundle of exclusive rights around something that begins as an intangible, a mental asset, if you will. Part of this has legal implications: [...]

  Continue reading »

• 

  Invisible Thank You Notes

  January 7, 2012 / Articles, State of the Biz

  It’s the thought that counts. Isn’t that what they say? I wholeheartedly agree. And I tend to think the thought counting also saves a whole lot of trees. I like to carry with me an attitude of gratitude for all the wonderful things in my life. Often, when my heart is bursting with appreciation, I feel like penning thank you notes to everyone whom I credit with contributing to my blissful state of mind: my wife, my clients, an agent [...]

  Continue reading »

•